08 Feb 2018

8 Great On-Page SEO Techniques

There are many people who are just starting to blog and many more that have run their own site for a while, that don’t know what SEO is and how to implement it!

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.

Now, SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO.

On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.

Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

In today’s post we will be looking specifically at On-Page SEO and some of the most effective ways to increase your page rankings on search engines.

On-Page Search Engine Optimisation

1. Page Titles

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe for kids”, etc.

This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.

2. Meta Descriptions

Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.

For instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouth watering, chocolatey cake ever made.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.

3. Meta Tags

For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

I use a WordPress plug-in on my sites called ‘All In One SEO Pack’. This allows me to enter all of my meta tag keywords, meta description and page title at the bottom of each of my posts before publishing. This simply inserts all of the information into your page HTML format for you, making your life a little easier.

4. URL Structure

Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.

URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. For example site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.

5. Body Tags (H1, H2, H3, H4, etc.)

When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

6. Keyword Density

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.

7. Image SEO

Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO.

All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.

You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.

8. Internal Linking

People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!

Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.

There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.

For bloggers, content links are very useful when used properly. These are links that are placed within your article posts, which redirect people to other relevant pages on your site. For example, this post is focused on increasing traffic to your site, so readers may also find a post on ‘How To Drive Traffic To Your Blog‘ useful. Perhaps other people are just starting out blogging and want to learn more.

Summary

These 8 techniques are just some of the ways that you can improve your on-page SEO. Any one used independently of the others won’t make much difference to your site ranking, however when used together, they can help to improve your site traffic.

They will help to get your pages working better, they will help to get your entire site crawled by search engine spiders, they will help increase the value of internal pages and they will build the relevancy of internal pages to specific keyword phrases.

So, it pays to spend some time implementing these to improve your site! Please leave your comments below & feel free to ask any questions.

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30 Apr 2017

4 On-Page SEO Techniques That’ll Boost Your Rankings

OnPage SEO Bhopal is one of the most important processes you can use, not only for achieving better rankings but also for running successful Internet marketing campaigns.

Every SEO campaign has your website in focus and if it’s not properly optimized for both search engines and users, your chances of success are minimized.

Before getting into the details on which SEO techniques to use to improve your on-site SEO, let’s start with some basic terminology.

What is Search Engine Optimization?

Search Engine Optimization or SEO in short, is a term that encapsulates everything you need to do to improve your website’s ranking position in the various search engines.

This includes configuration settings you can apply to your website (that’s on page SEO) and techniques you can use outside the boundaries of the website (that’s off page SEO).

What is On-Page SEO?

On-page SEO is the process of optimizing each and every web page of your site in order to rank higher in the Search Engine Results Pages (SERPS). On-Page SEO has to do with both technical SEO (titles, descriptions, urls etc) and the content of your web pages.

Your ultimate goal with on-page SEO, is to speak the ‘search engines language’ and help crawlers understand the meaning and context of your pages.

What is Off-Page SEO?

Off-page SEO is about link building and other signals you can give to search engines to convince them about the quality and usefulness of your website. Read what is off-page SEO for the exact details.

Is on-page SEO more important than off-page SEO?

To achieve maximum exposure in the search engines and keep your users happy you need both off-page SEO and on-page SEO.

In my opinion on page SEO is more important (at least for new websites), and I will explain below why.

1) ‘Speak’ the search engines language: It makes more sense to start with on-page SEO and get it right rather than trying to convince search engines to give you better ranking with off page SEO.

Search engines are computer programs (software) and they understand a particular language. With SEO and especially on page SEO, you ‘speak’ their language and your goal is to help them understand what you website is about.

In other words the more signals you can give them, the greater are your chances of achieving better rankings.

2) On Page SEO is about the user as well: Never forget that your primary goal is to keep your users happy.

Off Page SEO may bring traffic to the website but if it is not setup correctly or if it is not user friendly, the results will be disappointing.

3) Many websites get it wrong: It’s amazing but it is true that the majority of websites today are not optimized for search engines.

Despite the plethora of information about SEO, many website owners believe that it does not worth to try SEO and they quit before starting.

For those cases on-page SEO has a lot to offer both in terms of usability and also in terms of traffic.

4) On Page SEO is sometimes all you need: If you are running a website for a small business and you need to get local customers searching for various terms on Google then on page SEO is all you might need to do.

5) Off page SEO comes after on page SEO: In order to start thinking on how you can promote your website you need to ensure that it is optimized and in good condition. So, the first step is to work with on-site SEO and then go off-site.

RECOMMENDED FOR YOU:
Running a WordPress website? Then download this how to guide and learn how to optimize your website like a Pro.

5 on page SEO techniques for better rankings

Now that the theory about SEO and importance of on-page SEO is justified, let’s move on to the practical part.

There are many on page SEO techniques and not only 5, but for the purpose of this post, I will explain the absolute settings you have to apply on your website today.

1. Content comes first

A website with brilliant content can do great with or without SEO, a website with bad content will not survive with or without SEO, a website with good content can become even better with SEO!

So, what is considered good content?

Original Content (articles, text, images, videos, presentations, infographics, comments etc.) – No copies or rewrites of existing articles.

Content published on your website first – Even if it’s your own content, if you have already published it on another website then it’s not good for your site.

Content that includes text as well – Try to have text to accompany your non-text content. For example, if you post videos on your website try to add a text description as well. If you add images try to describe in words what the image is all about.

Content that is useful – Don’t publish content for the sake of publishing. Before hitting the publish button make sure that what goes live adds value to your website.

Content that is well researched – Users don’t want to read quickly prepared posts and neither do search engines.

If you are writing about a certain topic or answering a question make sure that what you write is justified and covers both sites of a story.

Long articles are proven to rank better than short articles.

Posting frequency – 2 things are important when it comes to posting frequency. First is to have fresh content on your website and second to establish a publishing strategy and stick to it.

2. Page titles, description and formatting

This is SEO 101 but very important for on-page SEO. When search engines are ‘reading’ your pages, among the things, they check the page title, the description of the page, the headings and content (text, videos and images).

They do so because they need to understand what the page is all about and then based on other factors (off page SEO, domain authority, competition etc.), they will rank your page (for various keywords) in a position in their index.

Page titles – Each page must have a unique title that will help both search engines and users understand what the page is about. A page with title “On Page SEO Tips” is better than a page with title “index.html”.

Descriptions – The page description is what the searcher will see in the search engine results page. It has to be descriptive, up to 150 characters and unique for each page.

It’s your opportunity to advertise your page and convince the searcher to click your link and visit your website rather than selecting one of the other links.

Formatting – A page needs to be properly formatted. Think of it like a report which needs to have a heading (h1) and sub headings (h2).

Important parts of the report are highlighted with bold, underline or italics.

Do not just throw text on the page but make sure that it is readable.

Besides the formatting practices explained above, you also need to use a good size font (at least 12px) and split the text into small paragraphs (max 4-5 lines).

Images – Images are important for presentation purposes but they should not increase the loading time of the website. Best practices for using images:

  • Use original images. If you need to use an existing image from the web you need to reference the source.
  • Optimise the size of the images – the smaller the size (in bytes) of the image the better.
  • Use an ALT tag to describe the image – This helps search engines understand what the image is about.
  • Use descriptive filenames – Don’t just name your image ‘image1.jpg’ but try to use descriptive filenames, for example ‘man-doing-push-ups.jpg’.
  • Use a Content Delivery Network – If you have a lot of images in a single page you can use a CDN service that will make your page load faster. In simple terms, your images will be hosted and served by a number of servers and this speeds up the loading process.

3. URL Structure

The URL structure is an important part of on-page SEO. Whenever I talk about URL structure, I prefer to split it into 4 major parts:

Permanent links – A permanent link is the unique URL of each page. Good URLs should be less than 255 characters and use hyphens to ‘-‘separate the different parts.

For example a good URL is: https://www.silveryinfotech.com/diy-seo-tutorial-for-beginners/

A bad URL is:

https://www.silveryinfotech.com/p?165 or

https://www.silveryinfotech.com/seotipsforbeginners/ or

https://www.silveryinfotech.com/123131/publish/data2/seo_Tips.html

Categories – Group your pages into categories to help users and search engines find what they want faster.

It’s like having a warehouse with lots of uncategorised items versus a warehouse with all the items assigned to a dedicated category.

You can have sub-categories as well but my advice is not to go over one level. For example a good category structure is:

silveryinfotech> Social Media > Facebook

and not

silveryinfotech> Social Media > Facebook > Tips

Breadcrumb – A breadcrumb is also important for all your pages because it allows users to navigate your website in a structured way since they always know where they are and how deep below the home page.

User Sitemap – One of your options in your menu (either top or bottom) should be the User Sitemap.

This is an html file that represents the structure of your website. Visit my sitemap as an example.

4. Internal linking

Linking to pages within your website is very important for SEO because:

It’s like building your own web: If you watch this nice tutorial by Google on how search works, you will see that the first step a search engine spider will do is follow the links they find.

So when they arrive at your page, if you don’t have any other links within the text they will read your page and go but if you have links pointing to other pages within your website they will take those into account as well.

It’s a way to let search engines know about your other pages: As explained above when search engines find a page with links, they will go and read those pages too, so you can use this technique to tell search engines about pages of your website they have not yet discovered.

It’s a way to tell search engines which are your most important pages: Every website has some pages that are more important than others. Internal linking is one of the ways to pinpoint the most important pages by sending them more internal links.

It’s a way to increase the users spend on your site – A user that is reading your post is more likely to click on a link to read more about a certain subject and thus increase both the time spend on your website and the number of pages per visit.

Best practices for internal linking:

  • Don’t use keywords only for your internal links
  • Add internal links when they are useful for your reader
  • No more than 15 internal links per page (this is my opinion and not based on any research or studies)
  • When possible, add the links in the main body of your webpage (not in the footer or sidebar)

5. Speed and Mobile

Last but not least, 2 SEO techniques that are becoming more and more important are Speed and Mobile friendliness.

Speed: Google is investing a huge amount of money to make the web faster. In every Google I/O someone will talk about the importance of speed and their desire to include the fastest websites in their index.

In order to ‘force’ web site owners to take speed into account they have officially added speed as one of the ranking factors.

So, we know for sure that website speed does matter when it comes to SEO and ranking.

As a webmaster your job is to make sure that your website loads as fast as possible by taking into account Google’s recommendations.

Mobile Friendliness: Almost 60% of the searches in Google are now coming from mobile devices (Updated December 2016).

This means that if your website is not mobile friendly, you are already losing half of the potential traffic. What should you do?

As a first step, make sure that you website is mobile friendly and as second step consider accelerated mobile pages, which is the new way of building super fast mobile friendly pages.

On-Page SEO Checklist

If you have read the article up to this point, the main tips are summarized in the checklist below: (You can also download in PDF format for printing – On page SEO Checklist)

On-Page SEO Checklist

Content

  • Content is original – copyscape checked?
  • Content is first published on your website?
  • Content has enough descriptive text?
  • Content is well researched with references?
  • Do you have a clear publishing strategy?

Pages Titles, description and formatting

  • Page titles are unique for each page?
  • Descriptions are unique and up to 150 characters?
  • Text is properly formatted using H1, H2, Bold, Italics?
  • Text is split into small paragraphs?
  • Font size is easy to read on small screens (tablets) as well?
  • Image size is optimized using smushit?
  • All images have alt tags defined?
  • Image filename is descriptive?

URL Structure

  • Permanent links use ‘-‘ as separator ?
  • Website pages/posts are grouped into categories?
  • There is breadcrumb on all posts/pages?
  • There is an HTML User Sitemap?

Internal Links

  • Pages have internal links?
  • There is a ‘Related posts’ section at the end of each page?
  • Internal links use both keyword and non-keyword anchor text?

Speed and Mobile Friendliness

  • Website scores more than 90% when checked by Google pagespeed insights?
  • Website is mobile friendly and passes the Google mobile friendly test?

For website owners that are new to SEO or simply do not have the time to deal with web site optimization, you can always hire a trusted SEO firm to do the work for you.

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24 Oct 2016

What are the advantages of bulk SMS for your business?

Bulk SMS is the most feasible and essential strategy to target the mass audience with a single click and you can join the many of people simultaneously and promote your business. By deploying a robust Transactional SMS system and invest in software or outsourcing SMS services in bulk, you can effectively boost your business.

Bulk SMS Services is a great marketing tool which has transformed the way of business for any kind of businesses. If your Message is short & appealing to targeted customers surely it will be read by your customers. Bulk SMS Software is a marketing tool which allows you to send thousands of messages in a single second. If you need to pass on urgent information to your customers or contacts, Bulk SMS is a better option is to send message that is sent directly to the mobile phones.

The Benefits/Advantage of Using SILVERY INFOTECH BULK SMS Services

Below are some of unique reasons why you have to choose SILVERY INFOTECH Bulk SMS Services

  • It is the Cheap Bulk SMS Service which we can purchase very easily. Hassle free order confirmation. Over few clicks you can make the payment followed by the account will be setup.
  • We can send the sms to 1000 of people by clicking the mouse once so there would not find any difficulties to send sms.
  • Bulk SMS delivers fast and promptly at anytime and anywhere to different telecommunication operator networks using the same charge rate without barrier of location.
  • It covers all the networks across all over the India.
  • Easy recharge for your sms credit and unlimited validity for your account.
  • It gives you to customize and personalise your message with the name of your company, organization or business name.
  • It will help us to improve the business by promoting messages.
  • Our Bulk SMS Platform gives you the ability to schedule a message to be delivered at a particular day of a month at the time you specified.
  • You can re-edit and re-use previously sent messages whenever you wish to do so because your message will save in your delivery reports for another 90 days.
  • You can create the group in the panel how we are using in the phone like the same we can create the group in user panel.
  • There is no any software to download to crush your computer.

Major Features/Advantage of SILVERY INFOTECH Bulk SMS Services

Major Features/Advantages:

  • User Friendly
  • No Need of Software
  • Custom message originator
  • SMS Contacts details
  • Upload file facility
  • Message Scheduling
  • Sub-domain Creation
  • Support

User Friendly:

SILVERY INFOTECH Bulk SMS Panel is very easy to use and we can send sms to our customer within a second’s. Easy to learn about the panel and it will be user friendly. Upto 50000 Numbers we can upload in a single campaign.

No Need of Software:

For SILVERY INFOTECH Bulk SMS Services no need to download or install the software’s. It can work on any browser which means it’s totally wed based there is no software to crush your computer. All you need is web browser and internet access.

Custom Message Originator:

We can send sms by using our own required sender id. It should be a 6 alphabetic character related to your company/business. By using this feature, we can give the glue to the customer from where they are getting the messages.

SMS Contacts Details:

We can save the contacts in the panel itself then we can make the group also. It will give the easy access to send sms. We can send sms to number of groups within a second.

Upload File Facility:

In SILVERY INFOTECH Bulk SMS Panel we can upload the excel sheet, csv sheet, text file, xls sheet. We can upload the file which we have saved in our computer by using these features and we can send sms easily.

Message Scheduling:

Scheduled sms will get deliver at predetermined times. When you will not get the computer that time you have to send campaign means you can prefer for scheduling feature. By using this option you can make remainder to meetings or any important appointment.

Sub-domain Creation:

If you are the reseller, you want the SILVERY INFOTECH Bulk SMS Platform in your company name; we will help you to create the sub-domain. So your Bulk SMS Website will reflect with your company name.

Support: If you are required any assistance means our support team will help you. We do understand the customer problem and requirement over phone or mail and we do help to fix the issue. New customers are welcome to call us we will tell the steps to send the sms.

The below list of industries majorly using Bulk SMS Service.

  • Advertising & Event Management
  • Airlines
  • Automobiles
  • Banking
  • Consumer Durables
  • Courier & Logistics
  • Ecommerce & Portals
  • Education
  • FMCG
  • Hotels & Resorts
  • Insurance
  • Media & Entertainment
  • Placements & Consultants
  • Real Estate
  • Retail
  • Stock Brokering
  • Tours & Travles
  • Web, CRM & ERP

Education:

  • SMS API Integration with attendance systems
  • Fee reminder alerts
  • School closure notification
  • Examination date notification
  • Emergency announcement

Retail/E-Commerce:

  • Promotion for festive offer or discount
  • Customer Loyalty Program
  • Order confirmation alerts
  • Shopping Cart/ Shipment confirmation
  • Greetings on Occasions

Real Estate:

  • Promotional Campaign
  • Announce new project launches
  • Payment Reminder
  • Important updates

Banks/ Financial Services:

  • Transaction alerts
  • Due Payment Notification
  • OTP (one time password)
  • Received payment confirmation
  • Loan offers

Stock Market:

  • Market News update
  • Trade Confirmation Notification
  • End of Day Position Notification

Automobiles:

  • Promotional sales/offers
  • Invitation for Test Drive
  • Service Reminder
  • Customer Feedback Survey

Hospitality:

  • Hotel booking confirmation
  • Tour Plan confirmation
  • Reservation confirmation
  • Discount Notification

Clubs/Committee/Societies:

  • Event Update
  • Invitation alerts
  • Membership Renewal alerts

Airline/Travel:

  • Ticket booking confirmation
  • Flight delays
  • PNR status
  • Season offers notification
  • Flight Cancellation notification
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24 Oct 2016

Why Do I Need a Website? Here are 21 Reasons

Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way.

And answering, “Well, that’s what everybody else is going” simply wasn’t good enough.

When I started my first business several years ago, the first thing I thought was “I need to get a website”. Why did I think that? Why do I need a website?

I decided to get with the program and copy Steve Jobs to answer the fundamental questions about why I, a small business owner, actually need a website.

Why Do I Need a Website?

Reason #1 – Online brochure

Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.

Reason #2 – More customers

More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.

Reason #3 – Business value

Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.

Reason #4 – Influence

By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.

Reason #5 – Time to show off

You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work.

Reason #6 – Helps with business goals

That’s right! When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.

Reason #7 – Low barriers of entry

Ever wanted to start a business? Well, now you can do it with virtual space. In fact, by using some free website providers you don’t have to pay a penny.

Reason #8 – 24 hours per day

Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.

Reason #9 – Communication with customers

By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.

Reason #10 – Marketing

The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.

Reason #11 – Customer support

You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ on your website. I can think of about 5 companies off the top of my head that streamline your customer service straight from your website.

Reason #12 – Email@mywebsite.com

I know there are other ways to do this, but by having a website you can have your own email address@whateveryouwant.com. It is more professional and easier to remember. I know you love your steveman99286534@gmail.com , but it doesn’t really resonate with customers.

Reason #13 – Press releases

I know that sounds a bit far out, but it is true. You can run really cheap press releases online about your business, but to do it you will require a website. In fact, I have had clients who were absolute nobodies get one million views on YouTube because of online press releases.

Reason #14 – Stick it to the man

The best answer to “Why do I need a website?” would be that you can stick it to the man. It is the easiest way to quit your job and earn a living.

Reason #15 – Any topic or hobby will do

Do you love sports? How about ballet, alternative dance, photography, holidays, Kit-Kats, cars, skateboards, science or animals? Well, then you have a business idea just waiting to happen. The internet has room for an unlimited number of niche blogs that can attract traffic and revenue. Just pick something you love and start writing about it.

Reason# 16 – Connect with fellow web masters

On a little side note, if you own a website you get to call yourself a ‘web master’. Pretty cool! But reason #16 for ‘why I need a website’ is that you can easily make new business and personal connections with other website owners. This can lead to extra streams of income for you!

Reason #17 – Gives you a voice

Have you ever been in an argument with someone and said “Well, I have written an article about that on my website, and actually, that isn’t the case.” It feels great! For some reason people don’t want to argue with you if you’ve written about something on your website. It also gives you a place where you can voice your opinion without judgment. If someone leaves you a comment you don’t like you can just drag it over to the spam folder.

Reason #18 – Do business your own way

You don’t need permission from your boss or company lawyer. Ash Ambridge drops the ‘F-Bomb’ all the time because she can, and no else is asking her to stop. Now she has a world class business with thousands of customers.

Reason #19 – Beat the big guys

Have you ever wanted to get into business, but don’t know how to compete with all the big names out there? By creating an incredibly beautiful website with a solid strategy behind it you can smash the big guys to pieces. You have no chance of building bigger skyscrapers, but your website can break down the perceived wall between you and them.

Reason #20 – Instant credibility

Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals (couldn’t resist that phrase).

Reason #21 – Helps you to find a new job

I bet you didn’t see this one coming. I have been harping on about how a website can help your business, but it can help you personally too. Not only can a website host your resume or CV, but by owning and managing your website you have demonstrated tons of hard and soft skills. Having worked in HR once upon a time, I know it is valuable.

So… why do I need a website?

Can you think of a couple of reasons why you shouldn’t? It wouldn’t be a balanced argument if you don’t.

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