Search Engine Optimization is a process of optimizing your brand’s web pages in the search engine. It is a collection of rules and techniques in driving more traffic from the search engines. In this process, optimizing techniques like ON Page Optimization and OFF Page Optimization can be used to drive relevant traffic on your products or service brand’s webpage’s. SEO is the cost effective method of increasing the popularity of the webpage. We help make it simple and search engine friendly. That means when your customer search the query of your product or service in the search engine, we make your brand web page to be listed in the top of the all the search results.
Keep an eye on your professional network, you might find your prospects through this professional network marketing, Professional Groups, professional engagement through digital channel like LinkedIn. We do you reach your industry people with various engagement strategies. LinkedIn is a Professional Network a business-focused social networking site with a purpose to help people network professionally. The site lets you find other business associates, clients, and colleagues whom you already know or wanted to know.You “connect” with them through the site, and they then become part of your network. Once you’ve connected with a person, you will then have access to their list of connections – this is called your “extended network.” LinkedIn also provides other features including the ability to set up and join groups. We are being digital marketers has in-depth research of this marketing tool. We help create connections, groups and engagement models customized for different industries. Our strategies help businesses to build trust on your brand amongst your professional network.
Paid Search (PPC)
It’s a most effective way to target your probable customers online. You just need an expert to build and display your PPC ad on the search engines for relevant keywords. Google’s PPC ads are essentially a real-time auction in which you bid on searches with the keywords you want your ad to appear for. Be seen – your brand and advertising can be seen for any audience you choose to target. It helps Deliver almost instant traffic to your website. Your ads only appear in front of searchers using relevant keywords that you have chosen so we deliver qualified leads and immediate sales. PPC campaigns give much higher (and more immediate) Return on Investment (ROI) than traditional advertising methods. Limit your daily budget, add, change and delete the keywords you bid on and the ad copy you displayed. Test the profitability of different keywords and ad copy. Targeting is the most first-rate feature of PPC campaigns as you get lots of targeting options when you actually run your campaign right from age, education, geography, interests, sex, etc. We are a team of PPC experts and have served varied industry clients successfully.
Email has a base of our direct marketing fundamentals. Nothing has changed, only the creative brand message mailer to the target does the work of your executive knocking the door. Email marketing is an easy, affordable, and an effective online marketing tactic that lets you build relationships with your customers, members, and prospects through personalized, relevant email communications. By sending personalized, relevant emails you’ll increase sales, grow your opt-in email list, and improve your return on investment. Affordable, self-serve email marketing is the best way to attract interest in, build desire for, and generate sales of your products and services. Email marketing combines best practice, industry standards with the latest technology– technology that allows you to personalize and include relevant content so you can send the right message, to the right person, at the right time. Email marketing campaigns from real people, to real people encourage relationships based on value and trust. We use best software platforms for your email marketing needs so that your Brand mailer gets delivered to the target.
Landing Web Page
Landing page optimization is one of the technique in digital marketing to improve your web conversions when potential customers or visitors land on your website. These visitors can then be converted into sales, leads and your product or service customers. A landing web page is a website or a microsite which is displayed when a potential web searcher clicks on the advertisement or web search link of your brand online. The most important feature of this page is that it displays very relevant content and design of your brand online so that your visitor or potential customer gets connected to your brand values. It aims to provide the visitor the appearance and content which the visitor was looking for. It is just as your physical brand store of particular product/service like a shoe rack in a multi product store.
Mobile rapidly renovates everything that’s digital and will soon become an indispensable part of any digital marketing strategy. Mobile is omnipresent, highly personal, always carried by the customer, constantly switched on, has a built in payment mechanism, it’s there at the point of creative impulse, and can recount the audience down to the individual person if needs be. It is the most personal form of communication that exists in the digital age. Brands and marketers make a huge mistake by releasing content across fragmented channels without implementing a device specific strategy or analytics. Mobile Marketing involves communicating with the consumer via cellular device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website. We build your mobile marketing strategy to get those smart phone users to check out your products and service and generate those national and international quality leads.
One cannot have a presence over internet without quality content about their brand. Content marketing is publishing custom content as a way to make your brand insanely useful to your potential clients–builds trust and credibility. Through digital media such as your website, blogs, social media, e-newsletters and videos you can position your brand and brand message in a way to build trust in a cynical world. Creating great content that meets one or both of these needs is the key to success and the key to getting attention online. Only by creating content with unique value and brand relevance customers will find you on the Internet. It starts a two-way relationship, creates trust and persuades the decision to buy.
Social Media Marketing is the process of Connecting, communicating and building relationships using social media. Social media are platforms and applications that allow people to connect, exchange information and engage in communication. Social media is not just about dealing with what people say about you online though, it’s about communicating with your customers and future customers, it’s about building a community, being part of other communities; it’s about educating people, listening to them, and letting them know all about your brand, your company, the people that work for you, your products, your services, your business philosophy, your integrity and your organizational culture. We help you select the best social platform that suits your business so as to create a customized engagement model to promote your brand on social media.
The Edge You Have With Digital Marketing
There is a huge difference between obtaining traffic and getting the right type of buying traffic. One needs to concentrate on targeting a particular business audience digitally so that visitors are not sightseers but are actual buyers. Developing targeted traffic requires research and time with the knowledge of market, TG demographics. Online Advertisement placements with an in-depth analysis play a key role in getting targeted traffic and business generation.
It is a tool that integrates with your web pages to measure and collect Internet data. This web analytics data are further utilized for the analysis and reporting of the data. Web analytics is not just a tool, but it can be used for business and market research, and to assess and improve the effectiveness of a website. It is also used to measure results of traditional print and broadcast advertising campaigns. It is simply a tool to gauge your brand’s popularity.
Web Conversion Strategies
The basic objective of online presence is to build actual customers. Increasing traffic is not the key, what matters is your conversion rate and how one can recoup the investment on online media. Web conversion strategies majorly focus on gaining bigger share and leave the competitors behind through unique business models and research. After all it is a strategy how you keep your visitors.
New Sales, Leads and Conversions
Generating new leads is the art of digital marketing experts. One should be very specific of the medium used to generate leads and the brand message depicted on the online media channels. Lead acquisition can be a part of the form submission, a feedback, comments etc. Leads can be classified as marketing lead and sales lead. Lead acquisition process and modules vary for different industries. Transparency is the necessary requisite for all types of leads.