27 Jul 2018

SSL Certificates : You have until July to Install SSL or Google will mark your site “Not Secure”

SSL Certificates : Chrome 68, due out in July, will warn users about HTTP sites.

The time has come for all websites to migrate to HTTPS. You have until July when Chrome 68 releases.

If you’re a regular reader you know that we’ve been talking about this for a while. Google has also pushed the date back a couple of times trying to avoid the massive disruption that will occur when websites start getting labeled, “Not Secure.”

If you haven’t been following, here’s what you need to know:

Google and the rest of the browsers have been working on this for a long time. Last year Google and Mozilla began the push towards universal encryption by changing the UI on their browsers. In addition to the padlock icon, any website with SSL is marked “Secure.”

The idea was that website owners would gradually adopt SSL as more and more features were being taken away.

The browsers also began marking HTTP sites “Not Secure.” This was done more gradually. The warnings started out just warning users when they were about to enter a password in an unencrypted field. Then in the Fall they turned up the volume even more and started marking any HTTP page with text fields “Not Secure.” Now, with the release of Chrome 68 in July, Google is cranking it up to 11. Any website served via HTTP is going to get the “Not Secure” indicator.

Chrome 68 Warning

What’s the Big Deal with HTTPS?

HTTP is ancient by computer standards. It’s a protocol for communication and it worked fine for a while. Unfortunately, HTTP is not secure. When you make an HTTP connection with a website that connection is not secure. That means that anyone can eavesdrop on the connection and steal or manipulate any data passed back-and-forth.

HTTPS is secure. When you make a connection with a website the data being sent is encrypted. That essentially makes it worthless to anyone without the corresponding key. Beyond security, HTTPS also blocks ISPs from injecting ads on your website, it is faster and performs better than HTTP and, finally, you have to have encryption in order to use HTTP/2, which is becoming more widely adopted by the day.

What do I need to do?

You need to install an SSL certificate and migrate your website to HTTPS. Before you order one though, take stock of what you need to secure. You may just have a single domain or you may have something more complicated like sub-domains or even multiple domains, in which case you’ll want to find the right certificate. Don’t worry, there’s a diverse set of offerings that cover just about every use case.

Next you’ll need to migrate to HTTPS, you can do this by changing the protocol in your URLs to HTTPS, then using 301 redirects. You may also want to take the time to add your website to HSTS preload list.

Either way, the key takeaway is that you have until July to get an SSL certificate, lest you anger Google.

And trust me, no one wants to cross Google.

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16 Apr 2018

Why is My Website Not Showing in Google Search?

Is your site not showing up in Google search results?

Test if your site has been indexed by searching for its exact URL or domain name with no other words (ex: http://www.yourdomain.com).

Why Search Ranking Matters

The vast majority of people don’t click past the first page of search results. According to this study, the top listing in Google’s organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there.

So it’s not enough for your site to simply be indexed by GoogleBing, and Yahoo.

Why Sites Don’t Rank in Search Results

Google is tricky. Here’s what may be preventing your site from showing up in search results:

  1. Google has not indexed your website yet (too new)
  2. Your website isn’t optimized for search engine crawling
  3. Your keyword market is very competitive
  4. Your website has “no index” tags
  5. Your website has been penalized and removed from Google

Below are common reasons (in detail) why your site (WordPressWix, and Squarespace) isn’t ranking, and how to appear on Google search:

1. Google has not indexed your website yet

Sometimes it can take a week or more for a search engine to update search results. This is because your website is new and doesn’t have any inbound links.

First, create an account on Google webmaster tools. When you register and point Google to your sitemap.xml URL you can request them to re-crawl your URLs. However, there are so many requests that the feature doesn’t always work immediately (especially if you have a new or large site).

If you don’t want to create a Google Webmaster Tools account, try this link to add your url to google: http://www.google.com/addurl/

Google doesn’t add all submitted URLs to their index, and they can’t make predictions or guarantees about when or if submitted URLs will appear in their index. But if your new website is crawled, it usually takes another week or two for it to be pushed out to the index.

2. Your website is too new

Did you just build and launch your new website? Typically it can take up to four weeks for it to begin to show up in search engine results. While we might be accustomed to getting things online quickly, search engine indexes can be rather slow. So sit tight, wait and learn more about search engine algorithms before you get too nervous.

3. Your website has “no index” tags

You can use custom code to tell search engines not to index your site or specific pages. If you or someone who designed your site added this code, that would explain why it’s not appearing in search results.

4. Your website isn’t optimized for search engine crawling

Once you submit your website to a search engine, a spider is sent to your site to crawl it for content. These spiders don’t view your site like a visitor would.

They scan your site for meta content, keyword saturation, relevant content, and many other factors.

Therefore, you need to consider what content search engines actually see on your Web pages.

5. Your keyword market is very competitive

Search engines help millions of users across the world navigate the internet and find specific content amid the billions of websites.

Make sure you are targeting a less competitive keyword market, so you can gain the attention of your consumer.

6. Not all keywords are equal

It’s easy to rank for irrelevant keywords in search engines. It’s hard to rank for keywords that are profitable for your business.

The difficulty is two fold, one determining the most profitable keyword for your business, and two having the knowledge to move you to Page 1 ranking.

7. Your website has been removed from Google

Google may temporarily or permanently remove sites from its index and search results if it believes it is obligated to do so by law, if the sites do not meet Google’s quality guidelines, or for other reasons, such as if the sites detract from users’ ability to locate relevant information.

Here are the different ways Google may remove your site from search results:

  • Deindexed – When your domain is completely removed from Google. Also known as Banned.
  • Penalized – When your domain or page still exists but none of your pages can be found through very direct search queries. This penalty can be automatic through the Google algorithm or manually applied by a Google Quality Engineer.
  • Sandboxed – Your domain or page wasn’t Deindexed or Penalized, but the traffic you were getting from Google suddenly drops dramatically.

If your site is blocked from our index because it violates our quality guidelines, Google may alert you about this using Search Console.

If you receive a notification that your site violates our quality guidelines, you can modify your site so that it meets these guidelines, then submit your site for reconsideration.

You are blocking search engines from crawling your site

WordPress comes with a built-in feature that allows you to instruct search engines not to index your site. This feature is automatically enabled when you launch a new WordPress website. So you must manually disable it. All you need to do is visit Settings » Reading and check the box next to Search Engine Visibility option.

How to Get Your Website To Show Up on Google

You want your website to rank on the first page (which typically has 10 website listings). Depending on your business, you will need to employ search engine optimization and SEO strategies to improve your ranking.

1. Conduct a thorough SEO audit

To ensure greater success in the future, now is the time to conduct an SEO audit of your website. This will give you a clear view of where you stand in regards to:

  • On-site optimization
  • Off-site optimization
  • Keyword selection

2. Add keywords to your website content

Keywords can be a single word or a short phrase of up to four or five words. These should be terms that are relevant to your site and which people are likely to use when they search Google.

Obviously they need to be relevant to what your site is about.

3. Use meta-tags to add more keyword

Meta-tags are hidden code — visitors to your website don’t see them, but the Google search engine “bots” that scan your site will pick them up.

You can add these meta-tags to your site yourself if you have a web design program or if you know how to do HTML coding.

4. Find keywords that aren’t overly competitive

We suggest you use Google’s free Keyword Planner to figure this out.

This keyword research tool lets you gauge the popularity of particular search terms, as well as the level of competition you face by using them.

Highly competitive keywords can have tens of thousands of websites fighting over them, so you are less likely to wind up on page one of Google if you pick these.

5. Seek out backlinks

Web pages that contain links back to your site: A big factor for search engines is quality organic backlinks. It’s what search engines are looking for.

If you have multiple websites linking back to your website, Google gives your page higher credibility and search ranking.

6. Create a listing for your site on Google My Business

This tip is for brick and mortar businesses with physical locations.

Google My Business links your site to a map listing, so when people look for your business or search using keywords linked to your business, they will find a Google map listing and can click through to your website for more information.

7. Have content that is relevant to your business

Use articles or other material that is specific to the products and services you are providing. Don’t use filler that is only loosely related.

Google’s algorithm ranks sites with original, relevant content more highly than those with content repeated elsewhere.

 

Bonus tip: SEO Maintenance

Once you’ve optimized your website to get to that crucial first page of Google, you can’t stop, SEO always needs to be managed.

As soon as you’ve climbed to page one ranking, your competitors will be after you with their own SEO strategies, seeking to knock you off the top.

Or customers might start searching with different keywords.

The bottom line: Your website will need continual SEO review to maintain your search engine ranking.

Conclusion

It’s very important for business owners, with WordPress, Squarespace and Wix sites, to learn about SEO, and improve their online presence. In fact, 63% of Americans access the mobile web each day, and that number is on the rise.

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08 Feb 2018

8 Great On-Page SEO Techniques

There are many people who are just starting to blog and many more that have run their own site for a while, that don’t know what SEO is and how to implement it!

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.

Now, SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO.

On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.

Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

In today’s post we will be looking specifically at On-Page SEO and some of the most effective ways to increase your page rankings on search engines.

On-Page Search Engine Optimisation

1. Page Titles

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe for kids”, etc.

This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.

2. Meta Descriptions

Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.

For instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouth watering, chocolatey cake ever made.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.

3. Meta Tags

For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

I use a WordPress plug-in on my sites called ‘All In One SEO Pack’. This allows me to enter all of my meta tag keywords, meta description and page title at the bottom of each of my posts before publishing. This simply inserts all of the information into your page HTML format for you, making your life a little easier.

4. URL Structure

Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.

URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. For example site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.

5. Body Tags (H1, H2, H3, H4, etc.)

When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

6. Keyword Density

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.

7. Image SEO

Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO.

All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.

You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.

8. Internal Linking

People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!

Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.

There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.

For bloggers, content links are very useful when used properly. These are links that are placed within your article posts, which redirect people to other relevant pages on your site. For example, this post is focused on increasing traffic to your site, so readers may also find a post on ‘How To Drive Traffic To Your Blog‘ useful. Perhaps other people are just starting out blogging and want to learn more.

Summary

These 8 techniques are just some of the ways that you can improve your on-page SEO. Any one used independently of the others won’t make much difference to your site ranking, however when used together, they can help to improve your site traffic.

They will help to get your pages working better, they will help to get your entire site crawled by search engine spiders, they will help increase the value of internal pages and they will build the relevancy of internal pages to specific keyword phrases.

So, it pays to spend some time implementing these to improve your site! Please leave your comments below & feel free to ask any questions.

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08 Feb 2018

Document Checklist for Payment Gateway : Payumoney

Have questions about the documents required for accepting payments with PayUmoney payment gateway? Here’s a documents checklist that you should keep ready according to your business filing status.

Business Filling Status – INDIVIDUAL

  • Copy of Pan Card duly signed.
  • Copy of Address Proof (Driving License/ Voter ID/ Adhaar Card/ Passport) duly signed.
  • Cancelled cheque of the bank account (Original), IFSC code and Name should be printed.

Kindly do not stamp if your business filing status is: INDIVIDUAL

Business Filling Status – PROPRIETORSHIP

  • Copy of Pan Card duly signed and stamped.
  • Copy of Address Proof (Driving License/ Voter ID/ Adhaar Card/ Passport) duly signed and stamped.
  • Cancelled cheque of the bank account (Original). IFSC code and Name should be printed.
  • Copy of Govt. Proof of the firm (Please ensure that the Proof has Govt. Seal on it) duly signed and stamped

Business Filling Status – PARTNERSHIP/LLP

  • Authorization letter for the Signing Authority duly signed and stamped by all partners on the company letter head. (format sent on registered mail ID)
  • Cancelled cheque of the bank account (Original). IFSC code and Name should be printed.
  • Copy of Pan Card of the Authorized signatory duly signed and stamped.
  • Copy of Address Proof of the Authorized signatory (Driving License/ Voter ID/ Adhaar Card/ Passport) duly signed and stamped.
  • Copy of Company’s pan card duly signed and stamped by Authorized signatory.
  • Copy of Govt. proof of the firm duly signed and stamped by Authorized signatory (Please ensure that the Proof has Govt. Seal on it).
  • Copy of Partnership deed duly signed and stamped by Authorized signatory.
  • Copy of Certificate of Incorporation mandatory for LLP duly signed and stamped.

Business Filling Status – Private limited/ Public limited/Trust /Society

  • Board Resolution / Authorisation Letter for the Signing Authority duly signed and stamped by at least two Directors / Trustee /Members on the company letter head (available on dashboard after penny testing)
  • Cancelled cheque Original Copy, IFSC code and Name should be printed.
  • Copy of Pan Card copy of the Authorized signatory duly signed and stamped.
  • Copy of Address Proof (Driving License/ Voter ID/ Aadhar Card/ Passport) duly signed and stamped.
  • Copy of Company’s pan card duly signed and stamped by Authorized signatory.
  • Copy of Company’s Govt. proof of the firm (Certificate of incorporation mandatory for Private Limited and Public Limited) duly signed and stamped.
  • Copy of Form 18, if there is any change in address of the entity duly signed and stamped.
  • Society Registration Certificate for filing status as society duly signed and stamped.
  • Trust Act Certificate issued from Government for Trust duly signed and stamped.

Mandatory Additional documents required in case taking donations: Form 80G duly signed and stamped – Form 12A duly signed and stamped.

Important Note:

  • Please ensure that the Name Order/Spellings and Date of Birth on Address Proof should match with details as on Pan Card if not then sent a declaration/affidavit (Original Copy) by mentioning name and DOB as on Pan card and Name and DOB as on address proof and then declare correct spellings and also declare both names and DOB are of same person.
  • Signature done on all the agreement pages and on supporting documents should be same as on personal PAN CARD/ PASSPORT/DRIVING LICENSE.
  • Each and every page of the agreement (available on dashboard after penny testing) and attached documents should be properly signed and stamp at bottom right hand side of the page by authorized signatory, and on Page No .3 should signed and stamped inside the respective “Signature /Organisation stamp Box”

The above is a document checklist for merchants looking to accept payments with PayUmoney payment gateway. A detailed and final document checklist will be available on the payment gateway’s dashboard post completion of penny testing.

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