08 Feb 2018

8 Great On-Page SEO Techniques

There are many people who are just starting to blog and many more that have run their own site for a while, that don’t know what SEO is and how to implement it!

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.

Now, SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO.

On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.

Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

In today’s post we will be looking specifically at On-Page SEO and some of the most effective ways to increase your page rankings on search engines.

On-Page Search Engine Optimisation

1. Page Titles

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe for kids”, etc.

This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.

2. Meta Descriptions

Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.

For instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouth watering, chocolatey cake ever made.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.

3. Meta Tags

For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

I use a WordPress plug-in on my sites called ‘All In One SEO Pack’. This allows me to enter all of my meta tag keywords, meta description and page title at the bottom of each of my posts before publishing. This simply inserts all of the information into your page HTML format for you, making your life a little easier.

4. URL Structure

Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.

URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. For example site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.

5. Body Tags (H1, H2, H3, H4, etc.)

When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

6. Keyword Density

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.

7. Image SEO

Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO.

All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.

You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.

8. Internal Linking

People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!

Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.

There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.

For bloggers, content links are very useful when used properly. These are links that are placed within your article posts, which redirect people to other relevant pages on your site. For example, this post is focused on increasing traffic to your site, so readers may also find a post on ‘How To Drive Traffic To Your Blog‘ useful. Perhaps other people are just starting out blogging and want to learn more.


These 8 techniques are just some of the ways that you can improve your on-page SEO. Any one used independently of the others won’t make much difference to your site ranking, however when used together, they can help to improve your site traffic.

They will help to get your pages working better, they will help to get your entire site crawled by search engine spiders, they will help increase the value of internal pages and they will build the relevancy of internal pages to specific keyword phrases.

So, it pays to spend some time implementing these to improve your site! Please leave your comments below & feel free to ask any questions.

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08 Feb 2018

Document Checklist for Payment Gateway : Payumoney

Have questions about the documents required for accepting payments with PayUmoney payment gateway? Here’s a documents checklist that you should keep ready according to your business filing status.

Business Filling Status – INDIVIDUAL

  • Copy of Pan Card duly signed.
  • Copy of Address Proof (Driving License/ Voter ID/ Adhaar Card/ Passport) duly signed.
  • Cancelled cheque of the bank account (Original), IFSC code and Name should be printed.

Kindly do not stamp if your business filing status is: INDIVIDUAL

Business Filling Status – PROPRIETORSHIP

  • Copy of Pan Card duly signed and stamped.
  • Copy of Address Proof (Driving License/ Voter ID/ Adhaar Card/ Passport) duly signed and stamped.
  • Cancelled cheque of the bank account (Original). IFSC code and Name should be printed.
  • Copy of Govt. Proof of the firm (Please ensure that the Proof has Govt. Seal on it) duly signed and stamped

Business Filling Status – PARTNERSHIP/LLP

  • Authorization letter for the Signing Authority duly signed and stamped by all partners on the company letter head. (format sent on registered mail ID)
  • Cancelled cheque of the bank account (Original). IFSC code and Name should be printed.
  • Copy of Pan Card of the Authorized signatory duly signed and stamped.
  • Copy of Address Proof of the Authorized signatory (Driving License/ Voter ID/ Adhaar Card/ Passport) duly signed and stamped.
  • Copy of Company’s pan card duly signed and stamped by Authorized signatory.
  • Copy of Govt. proof of the firm duly signed and stamped by Authorized signatory (Please ensure that the Proof has Govt. Seal on it).
  • Copy of Partnership deed duly signed and stamped by Authorized signatory.
  • Copy of Certificate of Incorporation mandatory for LLP duly signed and stamped.

Business Filling Status – Private limited/ Public limited/Trust /Society

  • Board Resolution / Authorisation Letter for the Signing Authority duly signed and stamped by at least two Directors / Trustee /Members on the company letter head (available on dashboard after penny testing)
  • Cancelled cheque Original Copy, IFSC code and Name should be printed.
  • Copy of Pan Card copy of the Authorized signatory duly signed and stamped.
  • Copy of Address Proof (Driving License/ Voter ID/ Aadhar Card/ Passport) duly signed and stamped.
  • Copy of Company’s pan card duly signed and stamped by Authorized signatory.
  • Copy of Company’s Govt. proof of the firm (Certificate of incorporation mandatory for Private Limited and Public Limited) duly signed and stamped.
  • Copy of Form 18, if there is any change in address of the entity duly signed and stamped.
  • Society Registration Certificate for filing status as society duly signed and stamped.
  • Trust Act Certificate issued from Government for Trust duly signed and stamped.

Mandatory Additional documents required in case taking donations: Form 80G duly signed and stamped – Form 12A duly signed and stamped.

Important Note:

  • Please ensure that the Name Order/Spellings and Date of Birth on Address Proof should match with details as on Pan Card if not then sent a declaration/affidavit (Original Copy) by mentioning name and DOB as on Pan card and Name and DOB as on address proof and then declare correct spellings and also declare both names and DOB are of same person.
  • Signature done on all the agreement pages and on supporting documents should be same as on personal PAN CARD/ PASSPORT/DRIVING LICENSE.
  • Each and every page of the agreement (available on dashboard after penny testing) and attached documents should be properly signed and stamp at bottom right hand side of the page by authorized signatory, and on Page No .3 should signed and stamped inside the respective “Signature /Organisation stamp Box”

The above is a document checklist for merchants looking to accept payments with PayUmoney payment gateway. A detailed and final document checklist will be available on the payment gateway’s dashboard post completion of penny testing.

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30 Apr 2017

4 On-Page SEO Techniques That’ll Boost Your Rankings

OnPage SEO Bhopal is one of the most important processes you can use, not only for achieving better rankings but also for running successful Internet marketing campaigns.

Every SEO campaign has your website in focus and if it’s not properly optimized for both search engines and users, your chances of success are minimized.

Before getting into the details on which SEO techniques to use to improve your on-site SEO, let’s start with some basic terminology.

What is Search Engine Optimization?

Search Engine Optimization or SEO in short, is a term that encapsulates everything you need to do to improve your website’s ranking position in the various search engines.

This includes configuration settings you can apply to your website (that’s on page SEO) and techniques you can use outside the boundaries of the website (that’s off page SEO).

What is On-Page SEO?

On-page SEO is the process of optimizing each and every web page of your site in order to rank higher in the Search Engine Results Pages (SERPS). On-Page SEO has to do with both technical SEO (titles, descriptions, urls etc) and the content of your web pages.

Your ultimate goal with on-page SEO, is to speak the ‘search engines language’ and help crawlers understand the meaning and context of your pages.

What is Off-Page SEO?

Off-page SEO is about link building and other signals you can give to search engines to convince them about the quality and usefulness of your website. Read what is off-page SEO for the exact details.

Is on-page SEO more important than off-page SEO?

To achieve maximum exposure in the search engines and keep your users happy you need both off-page SEO and on-page SEO.

In my opinion on page SEO is more important (at least for new websites), and I will explain below why.

1) ‘Speak’ the search engines language: It makes more sense to start with on-page SEO and get it right rather than trying to convince search engines to give you better ranking with off page SEO.

Search engines are computer programs (software) and they understand a particular language. With SEO and especially on page SEO, you ‘speak’ their language and your goal is to help them understand what you website is about.

In other words the more signals you can give them, the greater are your chances of achieving better rankings.

2) On Page SEO is about the user as well: Never forget that your primary goal is to keep your users happy.

Off Page SEO may bring traffic to the website but if it is not setup correctly or if it is not user friendly, the results will be disappointing.

3) Many websites get it wrong: It’s amazing but it is true that the majority of websites today are not optimized for search engines.

Despite the plethora of information about SEO, many website owners believe that it does not worth to try SEO and they quit before starting.

For those cases on-page SEO has a lot to offer both in terms of usability and also in terms of traffic.

4) On Page SEO is sometimes all you need: If you are running a website for a small business and you need to get local customers searching for various terms on Google then on page SEO is all you might need to do.

5) Off page SEO comes after on page SEO: In order to start thinking on how you can promote your website you need to ensure that it is optimized and in good condition. So, the first step is to work with on-site SEO and then go off-site.

Running a WordPress website? Then download this how to guide and learn how to optimize your website like a Pro.

5 on page SEO techniques for better rankings

Now that the theory about SEO and importance of on-page SEO is justified, let’s move on to the practical part.

There are many on page SEO techniques and not only 5, but for the purpose of this post, I will explain the absolute settings you have to apply on your website today.

1. Content comes first

A website with brilliant content can do great with or without SEO, a website with bad content will not survive with or without SEO, a website with good content can become even better with SEO!

So, what is considered good content?

Original Content (articles, text, images, videos, presentations, infographics, comments etc.) – No copies or rewrites of existing articles.

Content published on your website first – Even if it’s your own content, if you have already published it on another website then it’s not good for your site.

Content that includes text as well – Try to have text to accompany your non-text content. For example, if you post videos on your website try to add a text description as well. If you add images try to describe in words what the image is all about.

Content that is useful – Don’t publish content for the sake of publishing. Before hitting the publish button make sure that what goes live adds value to your website.

Content that is well researched – Users don’t want to read quickly prepared posts and neither do search engines.

If you are writing about a certain topic or answering a question make sure that what you write is justified and covers both sites of a story.

Long articles are proven to rank better than short articles.

Posting frequency – 2 things are important when it comes to posting frequency. First is to have fresh content on your website and second to establish a publishing strategy and stick to it.

2. Page titles, description and formatting

This is SEO 101 but very important for on-page SEO. When search engines are ‘reading’ your pages, among the things, they check the page title, the description of the page, the headings and content (text, videos and images).

They do so because they need to understand what the page is all about and then based on other factors (off page SEO, domain authority, competition etc.), they will rank your page (for various keywords) in a position in their index.

Page titles – Each page must have a unique title that will help both search engines and users understand what the page is about. A page with title “On Page SEO Tips” is better than a page with title “index.html”.

Descriptions – The page description is what the searcher will see in the search engine results page. It has to be descriptive, up to 150 characters and unique for each page.

It’s your opportunity to advertise your page and convince the searcher to click your link and visit your website rather than selecting one of the other links.

Formatting – A page needs to be properly formatted. Think of it like a report which needs to have a heading (h1) and sub headings (h2).

Important parts of the report are highlighted with bold, underline or italics.

Do not just throw text on the page but make sure that it is readable.

Besides the formatting practices explained above, you also need to use a good size font (at least 12px) and split the text into small paragraphs (max 4-5 lines).

Images – Images are important for presentation purposes but they should not increase the loading time of the website. Best practices for using images:

  • Use original images. If you need to use an existing image from the web you need to reference the source.
  • Optimise the size of the images – the smaller the size (in bytes) of the image the better.
  • Use an ALT tag to describe the image – This helps search engines understand what the image is about.
  • Use descriptive filenames – Don’t just name your image ‘image1.jpg’ but try to use descriptive filenames, for example ‘man-doing-push-ups.jpg’.
  • Use a Content Delivery Network – If you have a lot of images in a single page you can use a CDN service that will make your page load faster. In simple terms, your images will be hosted and served by a number of servers and this speeds up the loading process.

3. URL Structure

The URL structure is an important part of on-page SEO. Whenever I talk about URL structure, I prefer to split it into 4 major parts:

Permanent links – A permanent link is the unique URL of each page. Good URLs should be less than 255 characters and use hyphens to ‘-‘separate the different parts.

For example a good URL is: https://www.silveryinfotech.com/diy-seo-tutorial-for-beginners/

A bad URL is:

https://www.silveryinfotech.com/p?165 or

https://www.silveryinfotech.com/seotipsforbeginners/ or


Categories – Group your pages into categories to help users and search engines find what they want faster.

It’s like having a warehouse with lots of uncategorised items versus a warehouse with all the items assigned to a dedicated category.

You can have sub-categories as well but my advice is not to go over one level. For example a good category structure is:

silveryinfotech> Social Media > Facebook

and not

silveryinfotech> Social Media > Facebook > Tips

Breadcrumb – A breadcrumb is also important for all your pages because it allows users to navigate your website in a structured way since they always know where they are and how deep below the home page.

User Sitemap – One of your options in your menu (either top or bottom) should be the User Sitemap.

This is an html file that represents the structure of your website. Visit my sitemap as an example.

4. Internal linking

Linking to pages within your website is very important for SEO because:

It’s like building your own web: If you watch this nice tutorial by Google on how search works, you will see that the first step a search engine spider will do is follow the links they find.

So when they arrive at your page, if you don’t have any other links within the text they will read your page and go but if you have links pointing to other pages within your website they will take those into account as well.

It’s a way to let search engines know about your other pages: As explained above when search engines find a page with links, they will go and read those pages too, so you can use this technique to tell search engines about pages of your website they have not yet discovered.

It’s a way to tell search engines which are your most important pages: Every website has some pages that are more important than others. Internal linking is one of the ways to pinpoint the most important pages by sending them more internal links.

It’s a way to increase the users spend on your site – A user that is reading your post is more likely to click on a link to read more about a certain subject and thus increase both the time spend on your website and the number of pages per visit.

Best practices for internal linking:

  • Don’t use keywords only for your internal links
  • Add internal links when they are useful for your reader
  • No more than 15 internal links per page (this is my opinion and not based on any research or studies)
  • When possible, add the links in the main body of your webpage (not in the footer or sidebar)

5. Speed and Mobile

Last but not least, 2 SEO techniques that are becoming more and more important are Speed and Mobile friendliness.

Speed: Google is investing a huge amount of money to make the web faster. In every Google I/O someone will talk about the importance of speed and their desire to include the fastest websites in their index.

In order to ‘force’ web site owners to take speed into account they have officially added speed as one of the ranking factors.

So, we know for sure that website speed does matter when it comes to SEO and ranking.

As a webmaster your job is to make sure that your website loads as fast as possible by taking into account Google’s recommendations.

Mobile Friendliness: Almost 60% of the searches in Google are now coming from mobile devices (Updated December 2016).

This means that if your website is not mobile friendly, you are already losing half of the potential traffic. What should you do?

As a first step, make sure that you website is mobile friendly and as second step consider accelerated mobile pages, which is the new way of building super fast mobile friendly pages.

On-Page SEO Checklist

If you have read the article up to this point, the main tips are summarized in the checklist below: (You can also download in PDF format for printing – On page SEO Checklist)

On-Page SEO Checklist


  • Content is original – copyscape checked?
  • Content is first published on your website?
  • Content has enough descriptive text?
  • Content is well researched with references?
  • Do you have a clear publishing strategy?

Pages Titles, description and formatting

  • Page titles are unique for each page?
  • Descriptions are unique and up to 150 characters?
  • Text is properly formatted using H1, H2, Bold, Italics?
  • Text is split into small paragraphs?
  • Font size is easy to read on small screens (tablets) as well?
  • Image size is optimized using smushit?
  • All images have alt tags defined?
  • Image filename is descriptive?

URL Structure

  • Permanent links use ‘-‘ as separator ?
  • Website pages/posts are grouped into categories?
  • There is breadcrumb on all posts/pages?
  • There is an HTML User Sitemap?

Internal Links

  • Pages have internal links?
  • There is a ‘Related posts’ section at the end of each page?
  • Internal links use both keyword and non-keyword anchor text?

Speed and Mobile Friendliness

  • Website scores more than 90% when checked by Google pagespeed insights?
  • Website is mobile friendly and passes the Google mobile friendly test?

For website owners that are new to SEO or simply do not have the time to deal with web site optimization, you can always hire a trusted SEO firm to do the work for you.

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13 Mar 2017

Every Entrepreneur Needs : The 5 Online Marketing Strategies

The internet has radically transformed how we build and promote businesses: We have access to far more resources and far more potential than ever before. So, why do so many entrepreneurs end up neglecting these fruitful opportunities by forgoing marketing, or delaying it as an unnecessary expenditure?

The way I see it, there are a handful of online marketing strategies you need — as in, your startup won’t be able to thrive without them.

Criteria for “need”

What do I mean, you “need” these strategies? After all, isn’t marketing optional? Isn’t it possible to build a business even without an online presence? Technically, yes, but you’ll be missing out on enormous potential by doing so.

All the strategies I qualify as “necessary” exhibit the following traits:

  • Expected. People expect you to have these things in place, and if you don’t have them, they may think less of your company.
  • Accessible. None of these strategies is particularly hard or complicated; there may be a bit of a learning curve, but on some level, these are accessible strategies.
  • Affordable. You won’t have to spend much money on any of these strategies, making them easy to pick up even for tight-budget startups.
  • Valuable. These strategies all offer high potential returns, meaning that the cost for you, if you neglect them, will be significant potential.
  • Time-sensitive. The more time you invest in these strategies, the more powerful they become. The sooner you get involved, the bigger the payoff you can potentially get.

It’s the combination of these factors that makes your work in these areas necessary. These are the strategies I deem “necessary”:

1. Personal branding.

Successful businesses can generate a ton of momentum from successful entrepreneurs who lead them. Branding yourself, before your company, gives you the opportunity to leverage a more trustworthy, personal image to promote your brand.

It also gives you more power to meet and network with others, form more partnerships and lend a face to your otherwise faceless organization. And it’s free to do, from a monetary perspective, though you will need to invest a significant amount of time.

2. Content marketing.

Content marketing takes a variety of forms, and depending on how you form your strategy, could accomplish a number of different goals. For example, you could use white papers, ebooks and other long-form content to attract downloads, signups and conversions, or you could use an on-site blog to attract more inbound traffic to your site.

You could even use content as a form of help and troubleshooting, or some combination of these applications. Content marketing is incredibly versatile and useful, and, if it’s valuable, your customers will expect you to have at least some of it in place for them.

3. Search engine optimization (SEO).

SEO is the process of making your site more visible in search engines, so you get more traffic from people searching for the products or services you offer. Much of your organic search position ranking comes from the technical structure of your site and your ongoing content development strategy.

So, SEO is not much more of an investment if you’re already creating new content regularly — and it’s well worth that extra investment if for no other reason than to make sure your site is properly indexed.

4. Social media marketing.

Social media marketing isn’t the get-rich-quick scheme you may have been promised, but there is significant potential in building and nurturing a social media audience. Again, content will come into play heavily here, as it will likely be the factor that attracts your audience to begin with. Here, you stand to gain greater brand visibility, a greater reputation and far more inbound traffic with your syndicated links.

5. Email marketing.

Email marketing has astounding potential for ROI because it costs almost nothing to execute. Start collecting subscribers from your existing customer base, your social media followers and other new opportunities; from there, even a simple content newsletter can help you encourage repeat traffic to your site, facilitate more engagement with your brand and keep your brand top-of-mind with your audience.

As you may have noticed from these descriptions, there’s one other key advantage these strategies offer: They all work together. While they can be pursued individually, each connects with and feeds into the others in some way. If you pursue them all, complementing your efforts across these multiple areas, you’ll see an even higher potential return.

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