30 Apr 2017

4 On-Page SEO Techniques That’ll Boost Your Rankings

OnPage SEO Bhopal is one of the most important processes you can use, not only for achieving better rankings but also for running successful Internet marketing campaigns.

Every SEO campaign has your website in focus and if it’s not properly optimized for both search engines and users, your chances of success are minimized.

Before getting into the details on which SEO techniques to use to improve your on-site SEO, let’s start with some basic terminology.

What is Search Engine Optimization?

Search Engine Optimization or SEO in short, is a term that encapsulates everything you need to do to improve your website’s ranking position in the various search engines.

This includes configuration settings you can apply to your website (that’s on page SEO) and techniques you can use outside the boundaries of the website (that’s off page SEO).

What is On-Page SEO?

On-page SEO is the process of optimizing each and every web page of your site in order to rank higher in the Search Engine Results Pages (SERPS). On-Page SEO has to do with both technical SEO (titles, descriptions, urls etc) and the content of your web pages.

Your ultimate goal with on-page SEO, is to speak the ‘search engines language’ and help crawlers understand the meaning and context of your pages.

What is Off-Page SEO?

Off-page SEO is about link building and other signals you can give to search engines to convince them about the quality and usefulness of your website. Read what is off-page SEO for the exact details.

Is on-page SEO more important than off-page SEO?

To achieve maximum exposure in the search engines and keep your users happy you need both off-page SEO and on-page SEO.

In my opinion on page SEO is more important (at least for new websites), and I will explain below why.

1) ‘Speak’ the search engines language: It makes more sense to start with on-page SEO and get it right rather than trying to convince search engines to give you better ranking with off page SEO.

Search engines are computer programs (software) and they understand a particular language. With SEO and especially on page SEO, you ‘speak’ their language and your goal is to help them understand what you website is about.

In other words the more signals you can give them, the greater are your chances of achieving better rankings.

2) On Page SEO is about the user as well: Never forget that your primary goal is to keep your users happy.

Off Page SEO may bring traffic to the website but if it is not setup correctly or if it is not user friendly, the results will be disappointing.

3) Many websites get it wrong: It’s amazing but it is true that the majority of websites today are not optimized for search engines.

Despite the plethora of information about SEO, many website owners believe that it does not worth to try SEO and they quit before starting.

For those cases on-page SEO has a lot to offer both in terms of usability and also in terms of traffic.

4) On Page SEO is sometimes all you need: If you are running a website for a small business and you need to get local customers searching for various terms on Google then on page SEO is all you might need to do.

5) Off page SEO comes after on page SEO: In order to start thinking on how you can promote your website you need to ensure that it is optimized and in good condition. So, the first step is to work with on-site SEO and then go off-site.

RECOMMENDED FOR YOU:
Running a WordPress website? Then download this how to guide and learn how to optimize your website like a Pro.

5 on page SEO techniques for better rankings

Now that the theory about SEO and importance of on-page SEO is justified, let’s move on to the practical part.

There are many on page SEO techniques and not only 5, but for the purpose of this post, I will explain the absolute settings you have to apply on your website today.

1. Content comes first

A website with brilliant content can do great with or without SEO, a website with bad content will not survive with or without SEO, a website with good content can become even better with SEO!

So, what is considered good content?

Original Content (articles, text, images, videos, presentations, infographics, comments etc.) – No copies or rewrites of existing articles.

Content published on your website first – Even if it’s your own content, if you have already published it on another website then it’s not good for your site.

Content that includes text as well – Try to have text to accompany your non-text content. For example, if you post videos on your website try to add a text description as well. If you add images try to describe in words what the image is all about.

Content that is useful – Don’t publish content for the sake of publishing. Before hitting the publish button make sure that what goes live adds value to your website.

Content that is well researched – Users don’t want to read quickly prepared posts and neither do search engines.

If you are writing about a certain topic or answering a question make sure that what you write is justified and covers both sites of a story.

Long articles are proven to rank better than short articles.

Posting frequency – 2 things are important when it comes to posting frequency. First is to have fresh content on your website and second to establish a publishing strategy and stick to it.

2. Page titles, description and formatting

This is SEO 101 but very important for on-page SEO. When search engines are ‘reading’ your pages, among the things, they check the page title, the description of the page, the headings and content (text, videos and images).

They do so because they need to understand what the page is all about and then based on other factors (off page SEO, domain authority, competition etc.), they will rank your page (for various keywords) in a position in their index.

Page titles – Each page must have a unique title that will help both search engines and users understand what the page is about. A page with title “On Page SEO Tips” is better than a page with title “index.html”.

Descriptions – The page description is what the searcher will see in the search engine results page. It has to be descriptive, up to 150 characters and unique for each page.

It’s your opportunity to advertise your page and convince the searcher to click your link and visit your website rather than selecting one of the other links.

Formatting – A page needs to be properly formatted. Think of it like a report which needs to have a heading (h1) and sub headings (h2).

Important parts of the report are highlighted with bold, underline or italics.

Do not just throw text on the page but make sure that it is readable.

Besides the formatting practices explained above, you also need to use a good size font (at least 12px) and split the text into small paragraphs (max 4-5 lines).

Images – Images are important for presentation purposes but they should not increase the loading time of the website. Best practices for using images:

  • Use original images. If you need to use an existing image from the web you need to reference the source.
  • Optimise the size of the images – the smaller the size (in bytes) of the image the better.
  • Use an ALT tag to describe the image – This helps search engines understand what the image is about.
  • Use descriptive filenames – Don’t just name your image ‘image1.jpg’ but try to use descriptive filenames, for example ‘man-doing-push-ups.jpg’.
  • Use a Content Delivery Network – If you have a lot of images in a single page you can use a CDN service that will make your page load faster. In simple terms, your images will be hosted and served by a number of servers and this speeds up the loading process.

3. URL Structure

The URL structure is an important part of on-page SEO. Whenever I talk about URL structure, I prefer to split it into 4 major parts:

Permanent links – A permanent link is the unique URL of each page. Good URLs should be less than 255 characters and use hyphens to ‘-‘separate the different parts.

For example a good URL is: https://www.silveryinfotech.com/diy-seo-tutorial-for-beginners/

A bad URL is:

https://www.silveryinfotech.com/p?165 or

https://www.silveryinfotech.com/seotipsforbeginners/ or

https://www.silveryinfotech.com/123131/publish/data2/seo_Tips.html

Categories – Group your pages into categories to help users and search engines find what they want faster.

It’s like having a warehouse with lots of uncategorised items versus a warehouse with all the items assigned to a dedicated category.

You can have sub-categories as well but my advice is not to go over one level. For example a good category structure is:

silveryinfotech> Social Media > Facebook

and not

silveryinfotech> Social Media > Facebook > Tips

Breadcrumb – A breadcrumb is also important for all your pages because it allows users to navigate your website in a structured way since they always know where they are and how deep below the home page.

User Sitemap – One of your options in your menu (either top or bottom) should be the User Sitemap.

This is an html file that represents the structure of your website. Visit my sitemap as an example.

4. Internal linking

Linking to pages within your website is very important for SEO because:

It’s like building your own web: If you watch this nice tutorial by Google on how search works, you will see that the first step a search engine spider will do is follow the links they find.

So when they arrive at your page, if you don’t have any other links within the text they will read your page and go but if you have links pointing to other pages within your website they will take those into account as well.

It’s a way to let search engines know about your other pages: As explained above when search engines find a page with links, they will go and read those pages too, so you can use this technique to tell search engines about pages of your website they have not yet discovered.

It’s a way to tell search engines which are your most important pages: Every website has some pages that are more important than others. Internal linking is one of the ways to pinpoint the most important pages by sending them more internal links.

It’s a way to increase the users spend on your site – A user that is reading your post is more likely to click on a link to read more about a certain subject and thus increase both the time spend on your website and the number of pages per visit.

Best practices for internal linking:

  • Don’t use keywords only for your internal links
  • Add internal links when they are useful for your reader
  • No more than 15 internal links per page (this is my opinion and not based on any research or studies)
  • When possible, add the links in the main body of your webpage (not in the footer or sidebar)

5. Speed and Mobile

Last but not least, 2 SEO techniques that are becoming more and more important are Speed and Mobile friendliness.

Speed: Google is investing a huge amount of money to make the web faster. In every Google I/O someone will talk about the importance of speed and their desire to include the fastest websites in their index.

In order to ‘force’ web site owners to take speed into account they have officially added speed as one of the ranking factors.

So, we know for sure that website speed does matter when it comes to SEO and ranking.

As a webmaster your job is to make sure that your website loads as fast as possible by taking into account Google’s recommendations.

Mobile Friendliness: Almost 60% of the searches in Google are now coming from mobile devices (Updated December 2016).

This means that if your website is not mobile friendly, you are already losing half of the potential traffic. What should you do?

As a first step, make sure that you website is mobile friendly and as second step consider accelerated mobile pages, which is the new way of building super fast mobile friendly pages.

On-Page SEO Checklist

If you have read the article up to this point, the main tips are summarized in the checklist below: (You can also download in PDF format for printing – On page SEO Checklist)

On-Page SEO Checklist

Content

  • Content is original – copyscape checked?
  • Content is first published on your website?
  • Content has enough descriptive text?
  • Content is well researched with references?
  • Do you have a clear publishing strategy?

Pages Titles, description and formatting

  • Page titles are unique for each page?
  • Descriptions are unique and up to 150 characters?
  • Text is properly formatted using H1, H2, Bold, Italics?
  • Text is split into small paragraphs?
  • Font size is easy to read on small screens (tablets) as well?
  • Image size is optimized using smushit?
  • All images have alt tags defined?
  • Image filename is descriptive?

URL Structure

  • Permanent links use ‘-‘ as separator ?
  • Website pages/posts are grouped into categories?
  • There is breadcrumb on all posts/pages?
  • There is an HTML User Sitemap?

Internal Links

  • Pages have internal links?
  • There is a ‘Related posts’ section at the end of each page?
  • Internal links use both keyword and non-keyword anchor text?

Speed and Mobile Friendliness

  • Website scores more than 90% when checked by Google pagespeed insights?
  • Website is mobile friendly and passes the Google mobile friendly test?

For website owners that are new to SEO or simply do not have the time to deal with web site optimization, you can always hire a trusted SEO firm to do the work for you.

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13 Mar 2017

Every Entrepreneur Needs : The 5 Online Marketing Strategies

The internet has radically transformed how we build and promote businesses: We have access to far more resources and far more potential than ever before. So, why do so many entrepreneurs end up neglecting these fruitful opportunities by forgoing marketing, or delaying it as an unnecessary expenditure?

The way I see it, there are a handful of online marketing strategies you need — as in, your startup won’t be able to thrive without them.

Criteria for “need”

What do I mean, you “need” these strategies? After all, isn’t marketing optional? Isn’t it possible to build a business even without an online presence? Technically, yes, but you’ll be missing out on enormous potential by doing so.

All the strategies I qualify as “necessary” exhibit the following traits:

  • Expected. People expect you to have these things in place, and if you don’t have them, they may think less of your company.
  • Accessible. None of these strategies is particularly hard or complicated; there may be a bit of a learning curve, but on some level, these are accessible strategies.
  • Affordable. You won’t have to spend much money on any of these strategies, making them easy to pick up even for tight-budget startups.
  • Valuable. These strategies all offer high potential returns, meaning that the cost for you, if you neglect them, will be significant potential.
  • Time-sensitive. The more time you invest in these strategies, the more powerful they become. The sooner you get involved, the bigger the payoff you can potentially get.

It’s the combination of these factors that makes your work in these areas necessary. These are the strategies I deem “necessary”:

1. Personal branding.

Successful businesses can generate a ton of momentum from successful entrepreneurs who lead them. Branding yourself, before your company, gives you the opportunity to leverage a more trustworthy, personal image to promote your brand.

It also gives you more power to meet and network with others, form more partnerships and lend a face to your otherwise faceless organization. And it’s free to do, from a monetary perspective, though you will need to invest a significant amount of time.

2. Content marketing.

Content marketing takes a variety of forms, and depending on how you form your strategy, could accomplish a number of different goals. For example, you could use white papers, ebooks and other long-form content to attract downloads, signups and conversions, or you could use an on-site blog to attract more inbound traffic to your site.

You could even use content as a form of help and troubleshooting, or some combination of these applications. Content marketing is incredibly versatile and useful, and, if it’s valuable, your customers will expect you to have at least some of it in place for them.

3. Search engine optimization (SEO).

SEO is the process of making your site more visible in search engines, so you get more traffic from people searching for the products or services you offer. Much of your organic search position ranking comes from the technical structure of your site and your ongoing content development strategy.

So, SEO is not much more of an investment if you’re already creating new content regularly — and it’s well worth that extra investment if for no other reason than to make sure your site is properly indexed.

4. Social media marketing.

Social media marketing isn’t the get-rich-quick scheme you may have been promised, but there is significant potential in building and nurturing a social media audience. Again, content will come into play heavily here, as it will likely be the factor that attracts your audience to begin with. Here, you stand to gain greater brand visibility, a greater reputation and far more inbound traffic with your syndicated links.

5. Email marketing.

Email marketing has astounding potential for ROI because it costs almost nothing to execute. Start collecting subscribers from your existing customer base, your social media followers and other new opportunities; from there, even a simple content newsletter can help you encourage repeat traffic to your site, facilitate more engagement with your brand and keep your brand top-of-mind with your audience.

As you may have noticed from these descriptions, there’s one other key advantage these strategies offer: They all work together. While they can be pursued individually, each connects with and feeds into the others in some way. If you pursue them all, complementing your efforts across these multiple areas, you’ll see an even higher potential return.

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12 Dec 2016

6 Business Advantages of Responsive Web Design

There is NO doubt that Responsive Web Design is very important for today’s webdesign point of view.

Smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. Smartphones and tablets have changed the approach toward design and user experience. Before the spread of mobile devices with advanced web-browsing capability, web designers had only one primary challenge to deal with keeping the same look and feel of their websites. However, interacting with websites on smartphones and tablets is not the same as doing that on a desktop computer monitors. Factors such as Click versus Touch, Screen-size, Pixel-resolution, support for Adobe’s Flash technology, optimized markup and many more have become crucial while creating websites with Responsive Design.

If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.

What is Responsive Web Design?

Responsive Web Design (RWD) is an approach of laying-out and coding a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).

The designer creating a Responsive Design should ensure that the website’s navigation elements, screen-layouts, text, images, audio/video players and other UI elements re-adjust themselves on a variety of devices. Thus, one need not spend extra time and money in creating and maintaining one “mobile-site version” and another “desktop-site version” of her website.

Now, having understood what is Responsive Web Design, let us Check the advantages and why Responsive Design is important while creating websites.

Advantages of Responsive Design

1. Super Flexible

Responsive web design sites are fluid, meaning the content moves freely across all screen resolutions and all devices. Both the grids and the images are fluid. Just as a liquid spreads out or draws in to allow its content to fill an allotted space and retain its appearance, responsive web design’s fluidity achieves the same result with website content on a device screen.

2. Excellent User Experience

While, content is king and discover ability of content are foremost success metrics, it is the user experience that enables visitors to consume content on any website through the device of their choice and preference, anytime. Thus, responsive web design is about providing the optimal user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV. Responsive web design accommodates the busy professional during the day and the wide-awake college student needing access to your site anytime. No scrolling or resizing is needed for any visitor to access your website from their favorite device.

3. Cost Effective

The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. One website costs less than two, and the savings can be substantial. Sites designed solely for mobile device traffic don’t offer the advanced navigational techniques found in traditional websites, and they also require the user to maintain two separate web addresses for your site. This is inconvenient for most people and can cause them to check out the competition’s website. Responsive web design enhances SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device.

4. It is Recommended By Google

With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.

This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site.

Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site. Take for example a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop. This creates a less than optimal user-experience, and because of the large emphasis Google is now placing on user-experience as a ranking factor, this is essential to take into account with regards to SEO.

5. Very Easy to manage

Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site. That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone. For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy, and there’s no reason why mobile-specific keywords can’t be incorporated into a responsive design site as well.

6.Enhance user’s offline browsing experience

Responsive design allows site owners to deliver quality content to audiences across devices, the offline browsing capabilities of HTML5 mean that sites can be easily accessed ‘on the go’. As HTML5 enabled tablets and smart phones proliferate this will become increasingly important.  Email newsletters, and content contained in hybrid HTML5 web applications will increasingly be consumed on the move and in the absence of an internet connection.

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25 Oct 2016

14 Mistakes You May Be Making When Buying Domain Names

Have a great idea for an online business? Have an offline business you want to establish online as well? There are some common mistakes you should know about first.

Businesses generally have few truly defining factors that separate them. One of those factors is the domain/business name they use. Potential clients and customers see the business name before anything else. Positive reaction to your domain can help steer them your way. A quality name can thus greatly contribute to your online success.

Already have the domain name for your online business? This list of mistakes may include issues you encountered when buying your domain. It’s never too late to restart with a more solid brand. You can even use the opportunity to create some additional buzz!

Here are the 14 mistakes you should avoid when buying your domains:

1. Taking the domain/business name decision lightly

Don’t just buy the first domain that looks good. Many people do this only to seriously regret it later. Make sure you treat the domain/business name as a serious decision.

2. Thinking small instead of big

Starting out small doesn’t mean you will remain small. Cornering yourself into a niche or locale can limit your potential. Thinking big from the start can expand your world of opportunity.

3. Thinking “good enough” instead of best

You have the potential to lead your industry with your domain. A one-time cost provides ongoing marketing benefit for your business.

4. Not pursuing your ideal name if it is taken

Did you come up with an idea for a domain name only to find out someone registered it before you? Even if the domain is in use, the owner may still be interested in selling it for an affordable amount. You can try to initiate contact with the owner yourself or use a service like ours to help you acquire it.

5. Not considering alternative options if your ideal name is taken

Don’t get discouraged if your ideal domain is unattainable. There are plenty of fish in the sea to choose from. You may be surprised at other domains out there for you. You might find a better domain than your original choice!

6. Not researching potential trademark conflicts before buying the domain

Getting a domain name conflicting with a trademark can cause major issues. The domain can be taken away through a legal process called UDRP. Additionally, you can also be sued and face massive damages! To check for trademarks in the US, visit the USPTO TESS trademark search.

7. Buying something other than a .com for your primary business domain

In most cases, this will cheapen your brand and make it second-rate. One exception is .org, which non-profit organizations should use. Also, if your company only does business within one country, it can make sense for you to get a domain in the ccTLD for your country. Examples are .co.uk, .de and .ca. Additionally, certain trends may sometimes indicate viable options in particular areas. Short .ly domains for instance have been trendy recently for social media usage. Exceptions aside, a tiny percentage succeed in non-.com extensions vs. those that fail.

8. Getting a domain that doesn’t match your business name, industry, product or service

There is an underlying mistake that can cause this mistake to happen: Naming your company before you check the domain for it. It is best to get the domain name BEFORE naming your business to avoid this. You business name and domain not matching up can cause confusion for visitors.

9. Targeting weak keywords for SEO due to lack of keyword research

It can be nice to make it to #1 in the search engines. If it’s for a term no one looks up however, it’s worthless! Perform keyword research to find valuable terms before planning your SEO.

10. Using a domain/business name that would not be well-received by your market

This can be especially bad if your competition are long-established brands. An example of this was the startup search engine Cuil. Self-described as the “Google killer”, they never gained traction with users. Their awkward-sounding name clearly seemed subpar to Google and Yahoo. To avoid this, get solid unbiased opinions of the name before using it.

11. Using a domain/business name that is difficult to spell, type, or say aloud

Doing this can really hamper your ability to get word-of-mouth. A “difficult” name makes it hard to tell a friend about the site. A hard-to-spell domain allows traffic to be lost to typos and misspellings. Make sure to secure common typos and misspellings of any such difficult name. For example, before settling on Domainate.com for our company name, we made sure to secure both Domain8.com and DomainEight.com as well.

12. Not checking alternate/foreign meanings of your newfound domain/business name

Your brand name should convey a certain image of your business. Sometimes, alternate or foreign meanings of your name can conflict with that image. An innocent-looking made-up brand may mean “idiot” in another language. Knowing that may definitely change your opinion of it as a brand!

13. Not getting catchy/memorable domains to use for special promotions

The mindset behind domains for promotions is different than for business names. The domains should be common or catchy phrases that stick in people’s minds. Getting something boring and/or without meaning can hurt a promotion. Getting unbiased opinions of the domain first can help you avoid this mistake.

14. Not getting a domain name or establishing an online presence at all

The internet has created massive successes for many offline businesses. Having a website on a quality domain showcases your business to the world. The biggest mistake you can make is ignoring the internet in today’s business realm.

Avoiding these mistakes is the key to getting a strong business name. You’ll seem more professional, elite and exciting to your potential clientele. It is worth the time, effort and money to make the right domain decisions. It improves the life of your business and you would never regret it.

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